One of the great things about working in a startup, is the fact that you’re building something from scratch, and the whole business is (usually) very transparent. But once the growth starts kicking in, and you get busy working, whether it’s developing like me, generating ideas, making sure the ads are running etc., it’s very easy to loose track of how the business is actually performing.
That’s why you use KPIs (Key Performance Indicators), to get a ‘here and now’ feel of how you’re performing; possibly both on macro- and microlevels. Continue reading Making your business transparent